Method and apparatus for providing mission service based on user life log in wireless communication system

ABSTRACT

A method and an apparatus provide a customized service based on a user log in a wireless communication system. A method of a terminal collects user data existing inside a terminal. The method transmits the user data to a log manage server. The method receives a mission determined based on user data from the log manage server. The method transmits performance results regarding the mission to the log manage server.

CROSS-REFERENCE TO RELATED APPLICATION(S) AND CLAIM OF PRIORITY

The present application is related to and claims the benefit under 35U.S.C. §119(a) of a Korean patent application filed in the KoreanIntellectual Property Office on Oct. 28, 2010 and assigned Serial No.10-2010-0105769, the entire disclosure of which is hereby incorporatedby reference.

TECHNICAL FILED OF THE INVENTION

The present invention relates to a wireless communication system. Moreparticularly, the present invention relates to a method and an apparatusfor providing a customized service based on a user's life log.

BACKGROUND OF THE INVENTION

Recently, as a computing environment and a communication technologydevelop, a study for recording a user's personal information on anelectronic device and providing various services utilizing the user'spersonal information is in active progress. For example, a study fordetecting all information occurring in a user's everyday life, that is,user life log data via an electronic device to record the same on theelectronic device, and providing a service suitable for the user usingthe life log is in progress. For example, a service for collecting lifelog data related to a moving image, voice, electronic mail (e-mail),telephone communication, and a message using an electronic device,searching for information suitable for a user based on the collectedlife log data, and then providing the searched information may be used.

However, the above-described life log-based service is limited to simplysearching for information corresponding to collected life log data andshowing the information. Therefore, a service that utilizes the life logdata more effectively needs to be provided.

SUMMARY OF THE INVENTION

To address the above-discussed deficiencies of the prior art, it is aprimary object to provide some, none, or all of the advantages describedbelow. Accordingly, an aspect of the present disclosure is to provide amethod and an apparatus for providing a customized service based on auser's life log in a wireless communication system.

Another aspect of the present disclosure is to provide a method and anapparatus for providing a behavior targeting advertisement service basedon a user's life log in a wireless communication system.

Still another aspect of the present disclosure is to provide a methodand an apparatus for registering mission for each company in advance andproviding a mission suitable for a user based on user life log data in awireless communication system.

In accordance with an aspect of the present disclosure, a method of aterminal for providing a customized service based on a user life log ina wireless communication system is provided. The method collects userdata existing inside a terminal. The method transmits the user data to alog manage server. The method receives a mission determined based onuser data from the log manage server. The method transmits performanceresults regarding the mission to the log manage server.

In accordance with another aspect of the present disclosure, a method ofa server for providing a customized service based on a user life log ina wireless communication system is provided. The method collects userdata from a terminal. The method determines a mission corresponding tothe user data from a plurality of missions registered in advance. Themethod transmits the mission to the terminal. The method receives aperformance result of the mission.

In accordance with further another aspect of the present disclosure, anapparatus of a terminal for providing a customized service based on auser life log in a wireless communication system is provided. A logcollector is configured to collect user data existing inside a terminal.A transceiver is configured to transmit the user data to a log manageserver and receive a mission determined based on the user data from thelog manage server. A mission performance manager is configured toprovide a performance result regarding the mission to the log manageserver via the transceiver.

In accordance with yet another aspect of the present disclosure, anapparatus of a server for providing a customized service based on a userlife log in a wireless communication system is provided. A log collectoris configured to collect user data from a terminal. A missiondetermination unit is configured to determine a mission corresponding tothe user data from a plurality of missions registered in advance. Atransceiver is configured to transmit the mission to the terminal andreceive a performance result regarding the mission.

Other aspects, advantages and salient features of the invention willbecome apparent to those skilled in the art from the following detaileddescription, which, taken in conjunction with the annexed drawings,discloses exemplary embodiments of the invention.

Before undertaking the DETAILED DESCRIPTION OF THE INVENTION below, itmay be advantageous to set forth definitions of certain words andphrases used throughout this patent document: the terms “include” and“comprise,” as well as derivatives thereof, mean inclusion withoutlimitation; the term “or,” is inclusive, meaning and/or; the phrases“associated with” and “associated therewith,” as well as derivativesthereof, may mean to include, be included within, interconnect with,contain, be contained within, connect to or with, couple to or with, becommunicable with, cooperate with, interleave, juxtapose, be proximateto, be bound to or with, have, have a property of, or the like; and theterm “controller” means any device, system or part thereof that controlsat least one operation, such a device may be implemented in hardware,firmware or software, or some combination of at least two of the same.It should be noted that the functionality associated with any particularcontroller may be centralized or distributed, whether locally orremotely. Definitions for certain words and phrases are providedthroughout this patent document, those of ordinary skill in the artshould understand that in many, if not most instances, such definitionsapply to prior, as well as future uses of such defined words andphrases.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and other aspects, features and advantages of certainexemplary embodiments of the present invention will be more apparentfrom the following description taken in conjunction with theaccompanying drawings in which:

FIG. 1 is a block diagram illustrating a wireless communication systemfor providing a customized service based on a user log according to anembodiment of the present disclosure;

FIG. 2 is a block diagram illustrating a terminal according to anembodiment of the present disclosure;

FIG. 3 is a block diagram illustrating a log-based mission manage serveraccording to an embodiment of the present disclosure;

FIG. 4 is an illustration of a signal flow for providing a customizedservice based on a user log in a wireless communication system accordingto an embodiment of the present disclosure;

FIG. 5 is a flowchart illustrating a procedure for operating a terminalin a wireless communication system according to an embodiment of thepresent disclosure; and

FIG. 6 is a flowchart illustrating a procedure for operating a missionmanage server based on a user log in a wireless communication systemaccording to an embodiment of the present disclosure.

Throughout the drawings, like reference numerals will be understood torefer to like parts, components and structures.

DETAILED DESCRIPTION OF THE INVENTION

FIGS. 1 to 6, discussed below, and the various embodiments used todescribe the principles of the present disclosure in this patentdocument are by way of illustration only and should not be construed inany way to limit the scope of the disclosure. Those skilled in the artwill understand that the principles of the present disclosure may beimplemented in any suitably arranged electronic device. Preferredembodiments of the present invention will be described herein below withreference to the accompanying drawings. In the following description,well-known functions or constructions are not described in detail sincethey would obscure the invention in unnecessary detail. And, termsdescribed below, which are defined considering functions in the presentinvention, can be different depending on user and operator's intentionor practice. Therefore, the terms should be defined on the basis of thedisclosure throughout this specification

Exemplary embodiments of the present disclosure provide an apparatus anda method for providing a behavior targeting advertisement service basedon a user life log in a wireless communication system.

FIG. 1 is a block diagram illustrating a wireless communication systemfor providing a customized service based on a user log according to anembodiment of the present disclosure.

Referring to FIG. 1, the wireless communication system includes aterminal 100, a log-based mission manage server 102, and a missionfranchise 104. Here, the terminal denotes all devices such as a mobileterminal, a Personal Computer (PC), a Television (TV), etc. where a userlog may occur.

The mission franchise 104 may be a company having a purpose of pursuinga profit such as a product promotion and sales, enterprise imageimprovement, etc., and may be an individual having a specific purpose, apublic organization, or various organizations. The mission franchise 104registers itself in the log-based mission manage server 102 as afranchise, and registers information regarding benefit (forcompensation) (for example, a discount coupon, a free coupon, pointaccumulation, etc.) that may be provided to each user in operation 110.At this point, the mission franchise 104 may register various missionsin the log-based mission manage server 102, and register a benefit thatis provided upon completion of a relevant mission for each mission.Here, the mission may be a function that has to be performed via theterminal 100, or may be a behavior that a user of the terminal 100 hasto perform in person. For example, the mission may be visiting aspecific Internet site, viewing a specific image via the terminal 100,or allow a user of the terminal 100 to visit a specific place in person.Of course, the mission is not limited to the above examples, but maychange variously within the scope of the present disclosure withoutdeparting from the spirit of the present disclosure.

The terminal 100 detects and collects all information that occurs in auser's everyday life, that is, user life log data (referred to as ‘userlog data’ hereinafter), and provides the collected all information tothe log-based mission manage server 102 in operation 112. At this point,the terminal 100 may collect user log data and provide the collecteduser log data to the log-based mission manage server 102 everypredetermined period.

In addition, the terminal 100 transmits a signal representing that alog-based customized service is used to the log-based mission manageserver 102 according to a user's request in operation 114. That is, theuser of the terminal 100 performs a mission suitable for the user'severyday life. When the user desires to receive a benefit regardingmission performance, the user may set that the user will use a log-basedcustomized service by touching a screen or inputting a key of theterminal 100. When the log-based customized service is set, the terminal100 may transmit a signal representing this setting to the log-basedmission manage server 102.

When the mission franchise 104 is registered, the log-based missionmanage server 102 stores various missions and benefits for each missionrelated to the mission franchise 104. Of course, the mission may berequested by the mission franchise 104, or the log-based mission manageserver 102 may analyze the characteristics of the mission franchise 104to automatically generate the mission. At this point, the log-basedmission manage server 102 may map user log data corresponding to eachmission and store the same. At this point, the mapped user log data isgeneral data obtained from a plurality of user log data. The mapped userlog data may be registered upon system designing and may be updatedbased on user log data collected afterward.

In addition, the log-based mission manage server 102 collects and storesuser log data of the terminal 100. When receiving a signal representingthat a log-based customized service is used from the terminal 100, thelog-based mission manage server 102 analyzes the user log data collectedfrom the terminal 100, and then determines a mission corresponding tothe analysis results among missions stored in advance. The log-basedmission manage server 102 provides the determined mission to theterminal 100 in operation 116.

Then, the terminal 100 may perform the mission provided from thelog-based mission manage server 102 under control of the user, andtransmit mission performance results to the log-based mission manageserver 102. For example, when the provided mission is visiting aspecific place, when the user of the terminal 100 visits the specificplace, the terminal may transmit current location information to thelog-based mission manage server 102. The lo-based mission manage server102 determines whether the terminal 100 has succeeded in performing themission through mission performance results received from the terminal100. When the terminal has succeeded in performing the mission, thelog-based mission manage server 102 provides a benefit corresponding tothe relevant mission to the terminal 100. Here, to determine whether theterminal has succeeded in performing the mission, the log-based missionmanage server 102 stores a mission performance result value for eachmission together or a mission performance result determination algorithmwhen registering the mission.

FIG. 2 is a block diagram illustrating a terminal according to anembodiment of the present disclosure.

Referring to FIG. 2, the terminal includes an input unit 200, a displayunit 210, a controller 220, a transceiver 230, a storage unit 240, and asensor 250. More particularly, the controller 220 includes a logcollector 222 and a mission manager 224.

The input unit 200 includes at least one key or touch sensor, andprovides data input by a user to the controller 220. That is, the inputunit 200 provides data corresponding to a key pressed by the user to thecontroller 220 or provides data corresponding to a coordinate touched bythe user to the controller 220. More particularly, the input unit 200provides a signal representing a log-based customized service is used tothe controller 220 according to the user's key manipulation or touchoperation.

The display unit 210 displays various status information, numbers,characters, and images that occur during operation of the terminal. Moreparticularly, the display unit 210 may display a mission provided fromthe log-based mission manage server, mission performance results,whether a mission is successful, and a benefit corresponding to amission success.

The controller 220 performs controls and processes for an overalloperation of the terminal. More particularly, the controller 220includes a log collector 222 and a mission manager 224 to collectvarious user log data that occur during a user's everyday life andtransmit the collected various user log data to the log-based missionmanage server. When a mission is provided from the log-based missionmanage server, the controller 220 transmits the mission performanceresults to the log-based mission manage server to control and process afunction for receiving a benefit corresponding to the missionperformance results.

In other words, the log collector 222 collects various user log datathat occur during the user's everyday life every predetermined period.At this point, the log collector 222 collects data stored in the storageunit 240 and data detected via a sensor 250. For example, the varioususer log data may be all data that occur in the terminal such asphoto/moving image related data, Personal Information Management System(PIMS) data, a contents use history, a voice memo, a text memo, locationand time information, Social Networking System (SNS) related data, anE-mail/Internet use history, an electronic device use history, acommunication record, a message record, etc.

In addition, when a mission is provided from the log-based missionmanage server 102, the mission manager 224 controls and processes afunction for displaying the provided mission and a benefit regarding themission on the display unit 210, and automatically detects completion ofthe mission or manually detects the completion of the mission undercontrol of the user to control and process a function for transmittingperformance results of the mission to the log-based mission manageserver. In addition, when a message representing whether the mission issuccessful is received from the log-based mission manage server, themission manager 224 may display whether the mission is successful on thedisplay unit 210. At this point, when the mission is successful, themission manager 224 receives benefit information regarding missionsuccess from the log-based mission manage server to control and processa function for providing the received benefit information to the uservia the display unit 210.

The transceiver 230 processes a signal transmitted and received to andfrom a different apparatus under control of the controller 220. Moreparticularly, according to an embodiment of the present disclosure, thetransceiver 230 transmits and receives a signal to and from thelog-based mission manage server 102.

The storage unit 240 stores various programs and data for the operationof the terminal, and stores various data that occur during the user'severyday life. For example, the storage unit 240 stores photo/movingimage related data, PIMS data, a contents use history, a voice memo, atext memo, location and time information, SNS related data, anE-mail/Internet use history, an electronic device use history, acommunication record, a message record, etc.

The sensor 250 serves as a sensor for detecting the user's neighboringenvironment, and may obtain at least one of visual information, auditoryinformation of the user's neighborhood, and information regarding theuser's behavior. For example, the sensor 250 includes at least one ofsensors mountable on the terminal such as a camera sensor, a microphonesensor, an acceleration sensor, a proximity sensor, a direction sensor,a temperature sensor, an infrared sensor, and a GPS sensor.

FIG. 3 is a block diagram illustrating a log-based mission manage serveraccording to an embodiment of the present disclosure.

Referring to FIG. 3, the log-based mission manage server includes atransceiver 300, a log and mission manager 310, and a storage unit 320.More particularly, the log and mission manager 310 includes a loganalyzer 312, a mission determination unit 314, a mission resultdetermination unit 316, and a benefit manager 318.

The transceiver 300 processes a signal transmitted and received to andfrom a different apparatus under control of the log and mission manager310. More particularly, the transceiver 300 transmits and receives asignal to and from a terminal or a mission franchise.

The log and mission manager 310 stores various missions regarding amission franchise and a benefit for each mission in the storage unit320, and collects user log data for each terminal to control and processa function for storing the collected user log data in the storage unit320. Here, the mission may be a mission registered by the missionfranchise, or may be a mission automatically generated by the log andmission manager 310 based on a characteristic of the mission franchise.In addition, the log and mission manager 310 may map user log datacorresponding to each mission and store the mapped user log data andmission in the storage unit 320. At this point, the user log data mappedto each mission is general data obtained from a plurality of user logdata, may be registered upon system designing, and may be updated basedon user log data collected afterward.

In addition, when a signal representing a log-based customized serviceis used is received from a specific terminal, the log and missionmanager 310 analyzes user log data collected in advance for the specificterminal, and then determines a mission corresponding to the analysisresults among missions stored in advance to control and process afunction for providing the determined mission to the specific terminal.In addition, the log and mission manager 310 receives a missionperformance result from the specific terminal to determine whether themission is successful, and controls and processes a function fortransmitting results corresponding to whether the mission is successfulto the specific terminal.

That is, when a signal representing the log-based customized service isused is received from the specific terminal, the log analyzer 312collects and analyzes user log data corresponding to the specificterminal among user log data of respective terminals stored in thestorage unit 320, and provides the analysis results to the missiondetermination unit 314.

After that, the mission determination unit 314 determines a missioncorresponding to the analysis results among the missions stored inadvance in the storage unit 320. That is, the mission determination unit314 searches for and determines a mission mapped to user log datasimilar to the analysis results among the missions stored in the storageunit 320 to control and process a function for transmitting the missionto the specific terminal. Here, when the mission mapped to the user logdata similar to the analysis results does not exist, the missiondetermination unit 314 may control and process a function fortransmitting a message informing that the mission suitable for therelevant user does not exist to the specific terminal.

When mission performance results are received from the specificterminal, the mission result determination unit 316 analyzes theperformance results to determine whether the specific terminal hassuccessfully completed the mission. At this point, the mission resultdetermination unit 316 may compare a performance result value for arelevant mission stored in the storage unit 320 with the missionperformance result received from the specific terminal to determinewhether the specific terminal has successfully completed the mission.When the specific terminal has not successfully completed the mission,the mission result determination unit 316 controls and processes afunction for transmitting a message informing a mission failure to thespecific terminal.

In contrast, when the mission result determination unit 316 determinesthat the specific terminal has successfully completed the mission, thebenefit manager 318 controls and processes a function for transmitting abenefit corresponding to the mission the specific terminal hassuccessfully completed to the specific terminal.

The storage unit 320 stores various programs and data for the overalloperation of the log-based mission manage server. More particularly,according to an embodiment of the present disclosure, the storage unit320 includes a log storage unit 322 to store user log data for eachterminal, and includes a mission storage unit 324 to store variousmissions and benefit for each mission for a mission franchise. Inaddition, the mission storage unit 324 may store user log data for eachmission, a mission performance result, or algorithm information fordetermining a mission performance result.

FIG. 4 is an illustration of a signal flow for providing a customizedservice based on a user log in a wireless communication system accordingto an embodiment of the present disclosure.

Referring to FIG. 4, a mission franchise 404 registers itself in alog-based mission manage server 402 in step 410. When the missionfranchise 404 registers information regarding a benefit providable toeach user, the log-based mission manage server 402 generates and storesa mission related to the registered franchise in step 412. At thispoint, the mission may be registered directly by the mission franchise404, or may be generated directly by the log-based mission manage server402 depending on a characteristic of the mission franchise 404. At thispoint, the log-based mission manage server 402 may map user log datacorresponding to each mission and store the same. At this point, themapped user log data may be general log data obtained from a pluralityof user log data.

Meanwhile, the terminal 400 subscribes to a log-based mission service instep 420, detects and collects user log data in step 422, and transmitsthe collected user log data to the log-based mission manage server 402in step 424. The log-based mission manage server 402 stores log datareceived from the terminal 400 in step 426.

The terminal 400 detects that a log-based mission service menu has beenset through a user's key manipulation or touch operation in step 428,and transmits a mission request signal representing use of the log-basedmission service to the log-based mission manage server 402 in step 430.

The log-based mission manage server 402 that has received the missionrequest signal analyzes a log collected in advance from the terminal 400to determine a mission corresponding to the analyzed log in step 432,and provides the determined mission to the terminal 400 in step 434.

The terminal informs the user of a mission provided from the log-basedmission manage server 402 to perform the provided mission under controlof the user in step 436, and transmits the mission performance result tothe log-based mission manage server 402 in step 438. At this point, theterminal 400 may automatically detect or manually detect completion ofthe mission under control of the user.

The log-based mission manage server 402 analyzes the mission performanceresult received from the terminal 400 to determine whether the terminal400 has succeeded in performing the mission in step 440. Here, whendetermining the mission success, the log-based mission manage server 402proceeds to step 442 to transmit benefit information corresponding tothe mission success to the terminal 400. In contrast, when determining amission failure, the log-based mission manage server 402 may transmit asignal representing the mission failure to the terminal 400 though notshown.

FIG. 5 is a flowchart illustrating a procedure for operating a terminalin a wireless communication system according to an embodiment of thepresent disclosure.

Referring to FIG. 5, the terminal determines whether the terminalsubscribes to a log-based mission service in step 501. When the terminalsubscribes to the log-based mission service, the terminal proceeds tostep 503 to detect and collect data stored within the terminal and userlog data via various sensors, and then transmit the collected log datato a log-based mission manage server in step 505. For example, theterminal may collect data such as photo/moving image related data, PIMSdata, a contents use history, a voice memo, a text memo, location andtime information, SNS related data, an E-mail/Internet use history, anelectronic device use history, a communication record, a message record,etc. to transmit the collected data to the log-based mission manageserver.

The terminal determines whether a menu for using a log-based missionservice is set via the user's key manipulation or touch operation instep 507. When the menu for using the mission service is not set, theterminal returns to step 503 to re-perform subsequent steps.

In contrast, when the menu for using the mission service is set, theterminal requests the log-based mission manage server to transmit amission and receives the mission in step 509.

The terminal informs the user of the received mission to perform thereceived mission under control of the user in step 511, and transmitsthe mission performance result to the log-based mission manage server instep 513. At this point, the terminal may automatically detectcompletion of the mission performance using data that occur inside theterminal or manually detect the completion of the mission performanceaccording to the user's input. For example, when the mission is visitinga specific place, the terminal may determine whether a current positioncorresponds to the specific place via a GPS sensor to automaticallydetect completion of the mission performance, and transmit the currentposition to the log-based mission manage server. In contrast, when themission is capturing a specific object, since the terminal hasdifficulty in determining whether a currently captured object is amission object even when the terminal captures the specific object undercontrol of the user, the terminal detects that the user selects amission performance result report menu to detect completion of themission performance, and may transmit the captured image to thelog-based mission manage server.

The terminal receives a message representing whether the mission issuccessful in step 515, and analyzes the received message to determinewhether the mission is successful or fails in step 517. When thereceived message represents a mission failure, the terminal proceeds tostep 521 to inform the user of the mission failure, and displays awindow that allows the user to select mission re-challenge in step 523.Here, when the user selects the mission re-challenge, the terminalreturns to step 511. When the user does not select the missionre-challenge, the terminal ends the algorithm according to an embodimentof the present disclosure.

In contrast, when the received message represents the mission success,the terminal proceeds to step 519 to inform the user of a benefitincluded in the mission success message and ends the algorithm accordingto an embodiment of the present disclosure. At this point, the user mayreceive the benefit from the franchise.

FIG. 6 is a flowchart illustrating a procedure for operating a missionmanage server based on a user log in a wireless communication systemaccording to an embodiment of the present disclosure.

Referring to FIG. 6, the log-based mission manage server (referred to asa “mission manage server” hereinafter) determines whether a missionfranchise registration is requested in step 601. When the missionfranchise registration is not requested, the mission manage serverproceeds to step 605. In contrast, when the mission franchiseregistration is requested, the mission manage server proceeds to step603 to generate and store a mission related to the mission franchisethat has requested registration. At this point, the mission may beregistered directly by the mission franchise or may be generateddirectly by the mission manage server according to the characteristic ofthe mission franchise. In addition, the mission manage server maps andstores a benefit provided by a relevant mission franchise when storingthe mission.

The mission manager server determines whether user log data is receivedfrom a terminal that has subscribed to the log-based mission service instep 605. When the user log data is not received, the mission manageserver returns to step 601 to re-perform subsequent steps. When the userlog data is received, the mission manage server stores the received userlog data in step 607.

The mission manage server determines whether a mission is requested bythe terminal that has subscribed to the log-based mission service instep 609. When the mission is not requested, the mission manage serverreturns to step 601 to re-perform subsequent steps. In contrast, whenthe mission is requested, the mission manage server proceeds to step 611to analyze user log data corresponding to the terminal among user logdata of each terminal stored in advance.

The mission manage server determines a mission to be provided to theterminal based on the analysis result in step 613. At this point, themission manage server may determine a mission corresponding to theanalysis result by mapping and storing user log data corresponding toeach mission in advance. The mission manage server provides the missionto the terminal in step 615, and proceeds to step 617 to determinewhether a mission performance result is received from the terminal. Whenthe mission performance result is received, the mission manage serverproceeds to step 619 to determine whether the mission is successful.When a mission failure is determined in step 621 as a result ofdetermination of whether the mission is successful, the mission manageserver proceeds to step 625 to transmit a message representing themission failure to the terminal, and ends the algorithm according to anembodiment of the present disclosure. Of course, though not shown, whenthe mission performance result is received again from the terminalwithin a predetermined time after the mission manage server transmitsthe message representing the mission failure, the mission manage serverproceeds to step 619 to perform subsequent steps.

In contrast, when a mission success is determined in step 621 as aresult of determination of whether the mission is successful, themission manage server proceeds to step 623 to transmit a mission successmessage including a benefit corresponding to the mission that theterminal has succeeded in performing to the terminal, and end thealgorithm according to an embodiment of the present disclosure.

Based on the above description, an embodiment of the present disclosureis described using an example. The mission manage server may generateand store a mission and a benefit of “visit area A: provide coupon offranchise 1” with respect to a franchise “M” located at an area “A.”After that, when the “area A” occurs more than a threshold frequency asa result of analysis of user log data of the terminal that has requesteda mission, the mission manage server may provide a mission of “visitarea A” to the terminal, and provide the coupon of franchise “1” whenthe specific terminal visits area “A.”

For another example, the mission manage server may generate and store amission and a benefit of “visit area A, B, or C: provide product Scoupon” with respect to a franchise “1” that is located in areas “A,”“B,” and “C” and sells a product “S.” After that, when product “S” isdetermined more than a threshold frequency and location informationadjacent to area “B” is determined as a result of analysis of the userlog data of a terminal that has requested a mission, the mission manageserver may provide a mission of “visit the area B” to the terminal, andprovide a coupon regarding product “S” provided by franchise “1” to theterminal when the terminal visits area “B.”

For another example, the mission manage server may generate and store amission and a benefit of “access to address A: provide product S coupon”with respect to a franchise “1” that has an Internet site having anaddress “A” and sells a product “S.” After that, when data related toproduct “S” has been determined more than a threshold frequency as aresult of analysis of user log data of a terminal that has requested amission, the mission manage server may provide a mission of “access toaddress A” to the terminal and provide a product “S” coupon provided byfranchise “1” to the terminal when the specific terminal accesses theInternet site of address “A.”

Though the log-based mission manage server collects a user log andperforms a function of generating and determining a missioncorresponding to a franchise in the above description, the function ofcollecting the user log, generating and determining the mission may beperformed by a separate server. That is, a log server that collects andmanages a user log and a mission server that generates and manages amission may be separately configured. At this point, the functionsperformed by the separately configured log server and mission server maybe determined and changed within the scope of the present disclosurewithout departing from the spirit of the present disclosure.

In addition, though the log-based mission manage server collects andstores user log, and then analyzes the collected user log when a user'srequest exists to determine a suitable mission, a collected log may beanalyzed and a suitable mission is determined in advance whenever theuser log is collected, and then when a user request occurs, the missiondetermined in advance may be immediately provided.

Exemplary embodiments of the present disclosure provide an effect ofproviding a benefit to a user individual while creating a profit of anadvertisement company by providing an apparatus and a method forproviding a targeting advertisement service based on a user's life login a wireless communication system.

Although the invention has been shown and described with reference tocertain exemplary embodiments thereof, it will be understood by thoseskilled in the art that various changes in form and details may be madetherein without departing from the spirit and scope of the invention asdefined by the appended claims and their equivalents. Therefore, thescope of the present invention should not be limited to theabove-described embodiments but should be determined by not only theappended claims but also the equivalents thereof.

What is claimed is:
 1. A method of a terminal for providing a customizedservice based on a user log, the method comprising: collecting user logdata corresponding to use of the terminal; transmitting the user logdata to a log manage server; receiving a mission determined based on ageographical location of the terminal that was included in the user logdata; displaying information of the received mission; and in response toautomatically detecting completion of the mission, transmittingperformance results including data generated by the terminal regardingcompletion of the mission to the log manage server.
 2. The method ofclaim 1, wherein the user log data further comprises at least one ofphoto data, video data, Personal Information Management System (PIMS)data, a contents use history, a voice memo, a text memo, timeinformation, Social Networking System (SNS) related data, electronicmail use history, Internet use history, an electronic device usehistory, a communication record, or a message record.
 3. The method ofclaim 1 further comprising: receiving compensation for performing themission from the log manage server.
 4. The method of claim 1 furthercomprising: receiving a message representing a mission performancefailure from the log manage server; and determining whether tore-perform the mission.
 5. The method of claim 1, wherein the mission isan electronic mission to be performed using the terminal.
 6. The methodof claim 1, further comprising: in response to identifying completion ofthe mission via a user input, transmitting the performance resultsregarding the mission to the log manage server.
 7. A method of a serverfor providing a customized service based on a user log, the methodcomprising: analyzing user log data corresponding to use of a terminal;determining a mission based on a geographical location of the terminalthat was included in the user log data from a plurality of missionsregistered in advance; transmitting the mission to the terminal; andreceiving a performance result including data generated by the terminalregarding completion of the mission.
 8. The method of claim 7, whereinthe user log data further comprises at least one of data, video data,Personal Information Management System (PIMS) data, a contents usehistory, a voice memo, a text memo, time information, Social NetworkingSystem (SNS) related data, electronic mail use history, Internet usehistory, an electronic device use history, a communication record, or amessage record.
 9. The method of claim 7 further comprising: analyzingperformance results regarding the mission to determine whether themission is successful; and responsive to determining that the mission issuccessful, providing compensation for performance of the mission to theterminal.
 10. The method of claim 9 further comprising: responsive todetermining that the mission is not successful, transmitting a messagerepresenting a mission performance failure to the terminal.
 11. Themethod of claim 7, wherein each of the plurality of missions is mappedto at least one of the user log data and compensation.
 12. An apparatusof a terminal for providing a customized service based on a user log,the apparatus comprising: a storage unit configured to store user logdata corresponding to use of the terminal; a transceiver configured totransmit the user log data to a log manage server and receive a missiondetermined based on a geographical location of the terminal that wasincluded in the user log data; a display configured to displayinformation of the received mission:, and a controller configured tocollect the user log data, and to provide, in response to automaticallydetecting completion of the mission, a performance result including datagenerated by the terminal regarding the mission to the log manage servervia the transceiver.
 13. The apparatus of claim 12, wherein the user logdata further comprises at least one of photo data, video data, PersonalInformation Management System (PIMS) data, contents use history, a voicememo, a text memo, time information, Social Networking System (SNS)related data, electronic mail use history, Internet use history, anelectronic device use history, a communication record, or a messagerecord.
 14. The apparatus of claim 12, wherein the transceiver isfurther configured to receive compensation for performance of themission from the log manage server.
 15. The apparatus of claim 12,wherein the transceiver is further configured to receive a messagerepresenting a mission performance failure from the log manage serverand wherein the mission performance manager is further configured todetermine whether to re-perform the mission.
 16. The apparatus of claim12, wherein the controller is further configured to provide, in responseto identifying completion of the mission via a user input, theperformance result regarding the mission to the log manage server viathe transceiver.
 17. An apparatus of a server for providing a customizedservice based on a user log, the apparatus comprising: a storage unitconfigured to store user log data corresponding to use of a terminal; acontroller configured to analyze the user log data, and to determine amission based on a geographical location of the terminal that wasincluded in the user log data from a plurality of missions registered inadvance; and a transceiver configured to transmit the mission to theterminal and receive a performance result including data generated bythe terminal regarding completion of the mission.
 18. The apparatus ofclaim 17, wherein the user log data further comprises at least one ofdata, video data, Personal Information Management System (PINS) data,contents use history, a voice memo, a text memo, time information,Social Networking System (SNS) related data, electronic mail usehistory, Internet use history, an electronic device use history, acommunication record, or a message record.
 19. The apparatus of claim17, wherein the controller is configured to analyze a performance resultregarding the mission to determine whether the mission is successful;and, responsive to a determination that the mission is successful,perform a function for providing compensation for performance of themission to the terminal.
 20. The apparatus of claim 19, wherein thecontroller is further configured to, responsive to a determination thatthe mission is not successful, perform a function for transmitting amessage representing a mission performance failure to the terminal. 21.The apparatus of claim 17, wherein the storage unit is configured tostore a mapping of each of the plurality of missions to at least one ofuser log data and compensation.